***

Hello! Indeed.

Brilliant!

From MyModernMet:

Swedish architect Gert Wingårdh and Finnish illustrator Kustaa Saksi have collaborated on an architectural design project intended to serve as a temporary event space for the Hello! panelists at the 2013 Stockholm Furniture and Light Fair. Made up of 700,000 sheets of A4 paper, the venue boasts a brilliantly designed setting for some of the world’s most innovative minds to discuss contemporary design culture. This year’s topic for the annual event is “communication” and Wingårdh and Saksi’s structure communicates its own message about beauty in design through its construction, material makeup, and elaborate color scheme.

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