Elle’s In Design Amsterdam was this last weekend. It cost 12E for a yellow wristband and the book pictured in this display. I’m still not sure what else that cost covered since none of the venues looked for the wrist band and all welcomed the public – including the non – yellow wristband toting ones. Nonetheless, it was a great way to explore design stores and galleries in the city. Lots of new discoveries and plenty of opportunities for free booze and snacks.
We picked up our tickets at the Lobster House + Studio and sat down for a coffee while trying to decipher the walking tours in the book. Good thing the coffee was decent because the guide was not very clear.
We decided to check out the tours in Utrechtsestraat and De Oude Binnenstad on Saturday and parts of De Jordaan, De Leidsebuurt and De 9 Straatjes on Sunday. Here are some highlights:
In Design Amsterdam is in its 10th year. I would think by now it would be better organized. Such a shame because there were so many great up-and-coming designers with projects on display that just got lost among the frenzy. The City Guide was poorly constructed with randomly placed dots for a walking tour instead of providing a clear path to be able to truly explore the hard work and creativity of the artists and designers that were part of the program. I may be biased – as organizing these types of experiences is what I do for a living – but there really was a missed opportunity by Elle and the participants here that could have been avoided with just a few simple adjustments. Perhaps it will improve next year.